‘Big Data’ Got It Wrong ~ epic fail

big-data

 

One of the things I love about America is the individualism of its people. I love quirky people with unique personalities who can’t be quantified and parceled into neat little marketing groups. I guess that’s why I’m not fond of focus groups. So, I wasn’t at all unhappy when ‘big data’ got it wrong about the 2016 election.

The fact that all the analysts couldn’t slice and dice and pigeon-hole the American people thrilled me, gave me hope for the future. I’m not speaking politically in terms of Republican or Democrat. I’m saying they couldn’t predict the behavior of the American electorate and I like that.

Of course I’m sure the analysts and marketeers are having break downs. They’ve made lots of money off of the American people and can well afford the price of their psychiatrists. So, I don’t feel too badly for them. They’re freaking out because they are now doubting their ability to accurately segment the American populace into groups they can sell more stuff to. That’s a good thing, IMO. And I’m not against selling. I’m not even against data. We just rely on it much too much. Especially in our intelligence agencies. We need to get operatives on the ground, but that’s another topic.

This is about what I’m for. I’m for the type individualism in America that has bread excellence. I’m for the American entrepreneurial spirit, creative genius, the can do attitude that has always been part of our nation. I’m for the get-up-and go that has been demonstrated in the American story. I’m for the colorful differences between the many groups in America (the races, religions, ethnicities…all of them, don’t leave out the ones that don’t appear to be PC). I love the pride and the quirks of regional America. I want to celebrate these attributes which are found in a people with spirit and a greater reliance on individualism.

Work at everything you do with all your heart. Work as if you were working for the Lord, not for human masters. ~ Colossians 3:23 [NIRV]

I can do all things through Christ which strengtheneth me. ~ Philippians 4:13 [KJV]

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About NikeChillemi

Nike Chillemi has been called a crime fictionista due to her passion for crime fiction. She writes literature that reads like pulp fiction. She likes her bad guys really bad, and her good guys smarter and better. She is the founder and chair of the Grace Awards, a member of ACFW. She has judged numerous literary awards including the Grace Awards, Carol Awards, Inspy Awards, and the Eric Hoffer Awards. View all posts by NikeChillemi

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