Personal Branding ~ A Must For Authors

Nike, Boca Raton

 

A few of the authors in my American Christian Fiction Writers North East Zone Group have been kicking around topics such as taglines and platform. This made me think of personal branding. In today’s world, is an author a brand? I think, yes!

 

 

Moi 2In the marketplace, it’s human beings who call to us and the heartbeat of social media is human beings. Like it or not, your readers are also your fans.  The author must have a loyal following.

Writers might argue (and so might some readers) that the story is alive. It’s the book that need the following. However, it’s the author who has the real heartbeat. And heartbeat is important. It’s the human factor that attracts in marketing. You can’t just throw a book at someone. You have to engage them.

 

 

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When I interview writers on my blog, I often ask them to send a “personal” photo that’s related to one of the answers in the interview. This would be a photo other than their book cover and their head shot. And I try to ask at least one interview question about their lives in general that would lend itself to providing that photo. Quite often the interview answers come back to me without that personal photo. It’s my contention that authors become much more interesting if they allow readers a peek into their lives. Almost everything in our lives contributes to our writing, so there has to be a myriad of small things we can share with readers that don’t fall into the “too much info” category.

 

Harmful Intent 2Taglines are important. I’ve got two of them.

  • Literature that reads like pulp fiction
  • I like my bad guys really, really bad; and my good guys smarter and better

I think authors need at least one. The tag line should be at the top of their web page and blog. They should mention it frequently in marketing.

 

 

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I often include photos of myself with animals because I love critters and because they’re featured in several of my whodunits.

Writing is personal and the author’s image online should also be personal, without becoming too intimate. Authors shouldn’t cross that too much information line. There’s something amazing about being able to master language and write 80K, 90K or 120K words and have those words come out in the form of an exciting novel. Authors are not no-talent reality show personalities.  So, while in marketing, we want to come across as totally human, we must do that without disclosing the most private parts of our lives to the public.

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About NikeChillemi

Nike Chillemi has been called a crime fictionista due to her passion for crime fiction. She writes literature that reads like pulp fiction. She likes her bad guys really bad, and her good guys smarter and better. She is the founder and chair of the Grace Awards, a member of ACFW. She has judged numerous literary awards including the Grace Awards, Carol Awards, Inspy Awards, and the Eric Hoffer Awards. View all posts by NikeChillemi

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